Digital Marketing, SEO

Structuring XML Sitemaps for SEO

There’s a lot of information all around the internet considering the use of XML Sitemaps for SEO purposes. In this post I’ll explain why you should have them, how you should structure them and how you can use XML Sitemaps to increase crawling and indexing of your website. I’ll answer some frequently asked questions too. What is

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Machine Learning: How does it impact SEO?

So, in the previous post we discussed what Machine Learning is. In this post we’ll go over how machine learning is impacting the way search engines (more precisely Google) work. How are they using machine learning (e.g. RankBrain) to deliver the best search results to their audience. Without saying this is also the way Google is treating

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Machine Learning & Digital Marketing: What is Machine Learning?

RankBrain, Programmatic Buying, Artificial Intelligence, Real Time Bidding, Algorithm Updates… Digital marketing these days is all about big words and the math behind them. How is machine learning actually impacting digital marketing? That’s what I’m exploring in this series on ‘Machine Learning & Digital Marketing’. Although I’m not a machine learning expert, I’m trying to give you

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SEO

Google Fred Update: What just happened?

Although Belgian weather has been on the rise the last couple of days, Moz reported some rainy and stormy weather on Google’s rankings. More and more people got the same feeling and word’s out that there has been a ‘Fred’ update. Google did not confirm this update, and they probably never will. Let’s get into what actually happened

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SEO

Should URL Structure Follow Site Structure?

It’s a frequently heard advice when talking about URL structures: Your URL structure should follow your site’s navigation as closely as possible. This way Google understands your site structure better. For example Kissmetrics states it on its blog: https://blog.kissmetrics.com/site-structure-enhance-seo/ So does Moz.com when talking about URL Structure best practices: But is this actually true? Let’s dive into

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100% Emotional, 100% Digital, 100% more Conversions

‘What would they do without me?’ It’s a questions every parent asks himself sometimes. Digital agency Wijs designed a creative, digital campaign for Delta Lloyd Life asking this question, only unambiguously serious. With an emotional video marketing campaign, we demanded awareness for death insurance. Did it work? Delta Lloyd Life saw their conversions increase 100% during the

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