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Digital Marketing, Machine Learning

Machine Learning & Digital Marketing: What is Machine Learning?

RankBrain, Programmatic Buying, Artificial Intelligence, Real Time Bidding, Algorithm Updates… Digital marketing these days is all about big words and the math behind them. How is machine learning actually impacting digital marketing? That’s what I’m exploring in this series on ‘Machine Learning & Digital Marketing’. Although I’m not a machine learning expert, I’m trying to give you

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